Website templates vs custom website: Which one should I choose?

A website is essential if you want to make your brand or business a real online presence. It is not easy to create a website. Depending on the web design firm that you choose to work with, they will advise you whether a custom site or a template based site is the best option for your small business website.

What is a custom site?

A custom website is one that you create and build from scratch to meet your specific needs. According to top-rated website designers custom website has many advantages:


You have the greatest freedom to design a website that is unique for your company and what you want it to look like. This makes your website stand apart.

Scalability and adaptability

A custom-made website allows you to expand and scale your business. If you want to add a website shop, your web developer can help you create additional features. You can make any adjustments to the template if there are any problems.

SEO friendliness

Because custom-built websites rank higher in search engines, they are more appealing than templates.


A custom website allows you to have direct access and assistance from the developers if you have any problems managing it.

Advantages of a custom-made website


A custom website requires a lot of skill and effort. You can expect to spend R30,000 depending on which web developer or agency you hire to create your site.

Prices for website development vary depending on how complex your project is and what rates you are offered by the developer.

Time to develop

A drawback to custom web designs is the fact that they can take a while to create.

It takes time to build a website. A custom website is not an option if you are in a rush.

What is a web template?

A website template is a predesigned web site that can be used with your own text or images. It is a “plug-and-play” solution.

Benefits of website templates

Website templates can be very easy to use, and they are affordable depending on which template you choose. Most templates require you to fill in the information and content that you want into the template.


Templates are a great way to speed up the process of creating a website. Templates are your friend when speed is important.


Templates also have the added benefit that anyone can use them even if they don’t have any previous experience in web design. Templates are available for business, entertainment, and simple blogs as well as e-commerce shops and e-business.


Templates are also affordable. Templates can be used to create beautiful websites, even if you have a limited budget. Templates can be used through web-building platforms such as:

  • WordPress
  • Wix
  • Squarespace
  • Webflow

You can also buy templates at one of these places:

  • ThemeForest
  • TemplateMonster
  • Mojo Marketplace
  • MyThemeShop
  • Rocket Theme

There are some disadvantages to using a template on your website.

Identicality and limited funcionality

There are likely to be many websites that look similar to yours. A template is not a good way to get a competitive edge. Although you can modify the fonts, colours, and images, the layout cannot be customized to suit your needs.


The built-in functions and features of the template that you purchased may cause your website to slow down. Most templates do not allow you to delete functions that you don’t use.

Support and updates are limited

The templates come with very limited support and updates. They are often only accessible behind a paywall, or as premium offerings.

What about custom templates?

There are pros and cons to both templates and custom web design. It all depends on what your situation is. What if you could get the best of both?

You can have your own unique touch while still using a pre-made template. A professional can be hired at a fraction of the cost to customize or create unique elements for your template.

Do I buy a template or a custom-made website?

A professionally designed website is a great option if you have the budget.

A website template is a better option if you have a tight budget and need to quickly put up a site without having to spend time designing or coding.

Opinion of an expert

Click Results is one of’s most trusted web design experts.

A customised website is better if you have the budget. It will be unique and search engine optimized from the beginning.

There are many themes available today. Don’t be discouraged if you don’t have the budget to get something unique. It is possible to still find something great. “The downsides to templates websites are that they are designed to be compatible with many third-party add-ons, which can slow down the site,” says the founder of Pretoria web design agency Click Results.

You should consider your goals and current situation before deciding which web design agency to use. It is important to consider all options and request quotes from several web design agencies.

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